Client:
Patricia de Isidoro (PDI)
When:
2018 - 2019
Patricia de Isidoro is a renowned artist and architect based in London.
Summary: a digital strategy project for an artist wanting to use social media to showcase her work for the first time.
Outcomes: concept for a new website, digital portfolio on Facebook and Instagram. Using digital marketing principles and analytics to find an online audience for her work.
Background:
I met Patricia when we were background players in the 2018 Mime Festival at The Barbican.
Off stage, I helped Patricia to set up her digital portfolio on social media (Facebook and Instagram) and created a digital strategy which included content for her channels.
I also prototyped a concept for a new website to compliment her social media presence.
Process:
Having worked with Patricia for a while, I knew that she preferred simple designs in order for the focus to be on her art. I kept the design simple and drew out the yellow from her branding and art as an accent colour throughout.
I used a responsive layout grid system which would adapt to screen size and ensures consistency throughout. A grid system also showcases the artwork with spacing to avoid a cluttered look.
Artwork page - picture of art with specifications
Logo:
I was inspired by one of Patricia’s pieces ‘Rhizome, 2019’, which features yellow ginko biloba leaves against a concrete background, to create a logo for the website.
Using a close up image of the artwork, I traced the leaf and experimented with colour, opacity and detail.
I used the shade of yellow that she had used in previous branding and chose Arial as a classic font.
Source picture and digital sketches of ginko biloba leaf
Content:
For the ‘About’ content on the website, I used an artist biography that Patricia had written and used key points to write a condensed summary. I also used the artist portrait of Patricia alongside close ups of the ‘Rhizome, 2019’ piece to tie together the logo with the artist.
About page for the artist with portrait - desktop
About page for the artist with portrait - mobile
About page for the artwork - mobile
ALT Text:
Patricia’s work is so visually striking that ALT text can be difficult to write. I used the descriptions of the materials already attached to the artwork, combined with the rich colours. The aim is to convey the different senses evoked by Patricia’s art.
The names of the image files follow the format:
patriciadeisidoro-[artwork name]-[version].jpg
beyond blue
beyond blue 02, 2014
Ink, carborundum and fabric, 50 x 70 cm (20 x 27 inch)
File name: patriciadeisidoro-beyondblue-01a.jpg
Suggested ALT text - close-up of artwork on a fabric canvas, different shades of blue are spread out to create a stretched out lace effect.